The new six-story, 140-room Hotel Indigo Gainesville at Celebration Pointe explores the interrelation between local conservation efforts and the preservation of folklore. The design story centers on the concept of mutualism—the symbiotic relationship between species that benefits both parties—as it expresses the relationship between: The built environment and nature, nature and folklore, and folklore and people. The guest experience is meant to follow a progression from nature to the built environment, utilizing repetitive elements of varying materiality and focal artwork.

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