CommonWealth One Federal Credit Union was looking to create a one-stop spot for financial literacy at James Madison University’s student commons. The high-tech, high-touch space is designed to appeal to the student demographic. By creating a variety of flexible-use areas, we gave the credit union ultimate control over how to use their space—right down to the furniture, which supports adaptability and encourages member engagement. A bar table and stools is at once the perfect setting to teach students about credit scores over pizza and a great place for intimate chats about loans.
Another key element to this design is the branding behind the space. CommonWealth One wanted to integrate into the campus without pushing its own branding agenda. Our team created a plan that artfully balances the two brands and showcases school pride. We looked for fun ways to bring the university into the design—the color palette incorporates school colors, and artwork highlights the inherent beauty of the surrounding campus. Bleacher seating along one wall of the member center evokes game-day spirit, while also offering students a place to charge their devices or listen in on a financial seminar.Categories: