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Origin Story: Becoming Principal Emeritus
There really aren’t enough words to sum up the significant impact that Principals Bruce Tyler and Brent Farmer have had at Baskervill. Since joining in 1984 (yes, 35 years ago), they’ve given our creative minds the rope and room to grow and challenge each other—and they’ve certainly nudged us outside our comfort zones from time [...]Read More
The Rise of Retailtainment
Ours is an economy where more value is placed on the things we do than things we have. Consider: More than three-quarters of Millennials would rather spend their money on an experience than a material item. And it's not just often-cited Millennials: 44% of all consumers (including Boomers) want more than an experience, they want [...]Read More